“I’ve been in media since I was 18, and I’ve watched every health and fitness craze come and go. For 20 years, Dan has been the constant—consistent, credible, and ahead of the curve. Long before ‘lifestyle medicine’ had a name, he was championing longevity with a muscle-first approach we now know is essential. He’s always been my go-to for health and fitness.”

British television presenter, producer, journalist and voice actor

“Dan is who I trust with my health—nutrition first, then evidence-led supplementation tailored to me. His approach evolves as my needs change, with a level of precision that’s rare in this industry. He’s consistently ahead of the curve, drawing on the best thinking to keep pushing the boundaries of longevity.”

Managing Partner Quilam Capital

“Dan is a rare find. He hasn’t just studied fitness, nutrition, and supplementation—he’s lived it for nearly 30 years. Add the clinical judgement of an emergency doctor and you get lifestyle medicine at a different level: non-judgemental, deeply engaged, and unafraid to challenge the consensus when it counts.”

Founder Ultimate Performance, author and investor

“Dan and I keep coming back to the same problem: health misinformation—supplements without evidence, and the modern obsession with more protein. What sets Dan apart is how he combines elite performance knowledge with a nuanced understanding of different dietary patterns and individual needs. The result is lifestyle medicine that’s practical, evidence-led, and exceptional.”

Founder of Superlife, superfood hunter, author, TV and podcast host

“Dan can interpret cholesterol, blood pressure, and hormones—and turn them into everyday actions around stress, sleep, and diet. He also builds strength and fat-loss systems that improve real longevity markers, without making prescriptions the default. That blend of clinical judgement and lived experience isn’t something AI can replicate.”

CEO and Founder OMS (Online Marketing Surgery)